Introduction to Lead Scoring
Lead scoring is a vital strategy within Conversion Rate Optimisation (CRO), enabling businesses to assess the potential of leads converting into customers. By attributing scores based on key factors such as demographic data, behavioural patterns, and engagement levels, businesses can prioritise leads most likely to provide a substantial return on investment.
Introduction to Marketing Mix Modelling (MMM)
Marketing Mix Modelling (MMM) is a sophisticated statistical analysis method that allows marketers to evaluate the effectiveness of various marketing strategies and their direct impact on overall business performance.
Win more with eXplainable AI
AI has helped us to extract more meaningful insights from sales data, enabling us to improve the processes that drive more sales. When eXplainable AI (XAI) is added to the mix, you’ll find that suddenly you’re able to answer questions like “Why will I win this deal?” rather than “Am I going to win this deal?”.
9 Pitfalls to avoid predicting Sales Opportunities
In this post, we’ll explore some of the common challenges that can derail your efforts to predict sales opportunities accurately. Drawing from experience, I’ll highlight potential solutions to avoid these pitfalls and build a more reliable system.